A Realtor® can effectively market your Anne Arundel County home.  When you are selling a home it's very important to have someone who understands the complicated local Maryland process and the ways to avoid any negative issues. 

A good and experienced Maryland Realtor can make selling a home look extremely easy, but in reality marketing a home successfully requires local experience - knowing the local community and what works and doesn't work so your home will sell quickly and for the highest possible price. 

A professional Realtor will market and sell your home by using at least 18 different marketing methods:

1. Market Analysis

A realtor's job is to position your home so that the right buyer will be ready to place an offer at a high price in the least amount of time.  The market analysis provides Anne Arundel County details for correct positioning and pricing of your home.

2. Pre-Sale Preparations

The product being sold is your Anne Arundel County home.  The Pre-Sale Preparation is a way to make your house stand out from the crowd.  This preparation includes the steps necessary to take to present your home at it's best.  A few of the pre-sale preparations might include minor landscape adjustments, removing clutter, highlighting specific positive features of your home.

I strongly suggest a pre-sale home inspection by a licensed Maryland home inspector. We want to maintain control throughout the transaction.  With a pre-sale inspection, we can address any issues BEFORE a buyer ever walks in the door.  The inspection helps assure buyers of the quality of your home, and eliminates undue stress and uncertainty on both seller and buyer.   

3. Detailed Color Information Package

The average buyer looks at a number of area homes before placing an offer.  An informational package will give the buyers a way to remember your home and it's features. This is very important when the buyers are ready to place an offer.

4. Just Listed Cards

Announcing your Anne Arundel County home is on the market to the local neighbors is crucial.  Your neighbors will spread the word about your home.  You’d be surprised how effective this can be! 

We will also direct distinct mailings to over 500 targeted buyers--- renters, move-ups, down-sizers etc.  We market within our contact sphere of over 1000 people, including  business professionals, prominent local players, homeowners, etc.

5. Internet Presence

Just being on a website does not constitute internet presence.  Online home searches are increasing each day.  It is estimated that over 80% of home buyers begin their search online.  Many sellers begin looking on the internet for experienced Maryland agents within their local area.  It is important to have extensive visibility on the internet.

Your home will appear here on our own website www.Castle2Condo.net

and on  www.Realtor.com (the most heavily visited consumer real estate site),

as well as a favorite Realtor's website--  www.Point2Homes.com, and on our local MLS http://matrix.mris.com/matrix/login.aspx.  In addition, Jim has agreements with other local Maryland agents for your home to appear on their personal web sites for additional internet exposure. 

6. Virtual Tour

This is an important tool in marketing your home's features to many Anne Arundel home buyers.  Realtors search for virtual tours on the local MLS system.  This aids their search for their buyers and reduces unwanted home viewing.  A west coast relocation buyer could be viewing your home in California at 11 PM (2 AM EST)  and decide to add your home to their viewings.  Frequenty Virtual Tours sell the house.  The buyer likes what he sees and places an offer just from viewing the Virtual Tour. 

7. Blast Email Program

The Information Packet on your home will be emailed to the top agents in the Anne Arundel, Maryland area.  This is important because that agent might have overlooked your area or community.  But if your house is perfect for their buyer, then your home becomes a home tour priority.  

8. Yard Sign with Rider

A For Sale sign in your front yard promotes your home to the local neighbors and community and it assures buyers that the home will be handled professionally by a Maryland Realtor. Did you know that 15% of buyers purchase a home they have driven by ? 

9. Advertising

Home magazines and local classified advertising to promote your home's availability and to promote upcoming open houses:  Having spent literally tens of thousands of dollars over the years, we know what works and what doesn’t work in our Maryland community.  Considering only 12% of buyers buy a house from an ad, which is costly, we have tracked the Anne Arundel publications that get the best response, and will advertise your property in those publications.  Our ads are designed to entice prospects to call for more information and to visit the property. Advertise your home on the Internet.  Homes are advertised on the website as well as other agent's website and the following home search engines:

• Google Base
• Yahoo! Classifieds
• Oodle
• Trulia
• Property Smart
• Real Estate Advisor
• Point 2 Homes
• and more

10. Automated Real Estate Search Service

Anne Arundel County Buyers can get information of new listings like yours daily.  They can search the MLS and receive an e-mail every day just like the brokers do, with full color photos and full detail on every listing, so that you can monitor the activity of your home's competition.  Your home will appear on many other agents website as well as their MLS Home Searches.

11. Seller Reports

Weekly Seller’s Reports will be generated and given to you showing how many people have visited your listing on the websites, how many times your property was shown by other Realtors and any feedback given, and in what other ways we are marketing your property.

12. Public Open Houses

A public open house schedule will be established based on dates and times that are convenient to you, the seller.

13. Monthly Review

If your home has not sold in the first 30 days, we will meet to discuss the marketing activity, showings, feedback, and price.  We will evaluate the local market conditions and your home's positioning in the Anne Arundel market.

14. Quantify Buyers

Sort out buyer prospects by: Pre-qualified/Pre-approved Buyers, Screening lookers and answering questions about your home specifically.

15.  Knowing the Neighborhood

We move buyers to take action by our knowledge of the neighborhood and of competing properties in the area, as well as the special features your home has to offer.  It's not just the home you are selling but the community and neighborhood also.

16. Negotiation

As a Maryland Realtor it is my responsibilty to represent your best interests.  We protect you on all issues concerning the sale of your home.  We negotiate a fair and profitable purchase price and guard against unreasonable terms and conditions.  We oversee the home inspection and negotiate requested repairs and and other issues.

17. Financing Alternatives

We can assist the buyer to find the best financing alternatives.  This helps to ensure the transaction remains in place.

18. Coordinate Closing Details

Coordinating all of the closing details includes:

•  Following the buyer's mortgage application

•  Scheduling the home appraisal 

•  Providing the appraiser with comparable sales

•  Ordering all title work

•  Ordering lender(s) payoff  

•  Coordinating all inspections i.e. termite, gas, radon, well, septic,

 property inspection and other certifications (if necessary)

•  Reviewing all settlement figures for accuracy

•  Arranging for Power of Attorney (POA- if needed)

•  And more….